[AY 26 - 27] Associate Professor in New Media and Digital Culture

ABOUT VINUNIVERSITY
VinUniversity (VinUni) is Vietnam’s first private, not-for-profit university established to international standards, with the vision of becoming one of the world’s top universities. Guided by its core values (EXCEL) of Empathy, Creativity, Leadership Mindset, Exceptional Capability, and Entrepreneurial Spirit, VinUni develops talent equipped to create meaningful impact in Vietnam and globally.
Founded by Vingroup, one of Asia’s largest private conglomerates, VinUni benefits from a dynamic ecosystem spanning Industrials & Technology, Real Estate & Services, Infrastructure, Green Energy, Culture, and Social Enterprises. This ecosystem provides unique opportunities for collaboration and innovation through leading organizations such as VinFast, Vinpearl, Vinmec, Vinschool, and Vinhomes, as well as a vibrant entrepreneurial network including VinVentures, VinMotion, VinRobotics, VinSpace, and VinEnergo, etc.
VinUni comprises four colleges: the College of Arts and Sciences, the College of Business and Management, the College of Engineering and Computer Science, and the College of Health Sciences. The University has established strategic partnerships with Cornell University, the University of Pennsylvania and Nanyang Technological University (NTU Singapore) to advance excellence in education, research, and innovation.
In 2024, VinUni became the youngest and fastest university globally to achieve QS 5 Stars, earning the highest rating in nine categories: Global Engagement, Good Governance, Program Strength, Academic Development, Teaching, Employability, Facilities, Arts, and Social Impact. The University was also appointed by UNESCO as the first and only UNESCO Chair University, focusing on Environmental Leadership, Cultural Heritage, and Biodiversity.
As a rapidly growing research-intensive university, VinUni is investing in world-class talent, research centers, and cutting-edge facilities to drive breakthroughs in Artificial Intelligence, Computer Science, Data Science, Robotics, Engineering, Business, Social Sciences, Health Sciences, and other advanced technologies.
THE COLLEGE OF ARTS AND SCIENCES
At VinUniversity, the College of Arts and Sciences (CAS) is the academic home where every student begins their university journey. CAS is not only the foundation of VinUniversity’s General Education program but also offers three Bachelor of Arts (BA) programs:

• Psychology

• Economics

• Multimedia Communications
  Designed in collaboration with leading international universities and top experts in Vietnam, CAS provides an interdisciplinary and globally connected education. Our General Education program serves as a bridge—between past and future, theory and practice, and local and global perspectives—helping students discover their potential while contributing to Vietnam and the world.
  With a bold interdisciplinary approach, we design courses and co-curricular programs that encourage students to ask big questions, explore new ideas, and apply their knowledge in real-world contexts. Our goal is to cultivate future leaders with Character, Competence, Critical Thinking, Leadership, Entrepreneurship, and National Pride-Global Awareness—six key attributes that define a VinUniversity graduate.
  The College of Arts and Sciences at VinUniversity is seeking a research-active and innovative scholar for the position of Associate Professor in New Media and Digital Culture within the BA in Multimedia Communication. The appointment forms part of the program’s strategic development toward a contemporary Media and Communication curriculum integrating critical understanding of digital media systems, professional communication, creative practice, data, and emerging technologies.
  POSITION RESPONSIBILITIES
  Research & Scholarship:

• Conduct high-impact research in new media, digital culture, and contemporary media and communication, contributing to international scholarship, public and industry dialogue, and VinUniversity’s expanding research ecosystem.

• Develop and maintain a distinctive research agenda in one or more areas such as platform studies, algorithmic media and culture, artificial intelligence and society, digital cultures, online communities, digital publics, information environments, misinformation, trust, platformization, or related fields.

• Publish in leading international peer-reviewed journals and other high-quality scholarly outlets and present research at major international conferences.

• Pursue competitive external research funding and develop interdisciplinary research collaborations within VinUniversity and its international networks.

• Contribute to research examining the rapidly changing relationships among media, technology, culture, institutions, and society.

• Develop opportunities for research relevant to Vietnam, Southeast Asia, and the wider Global South while contributing to international scholarly debates.
  Teaching:

• Deliver high-quality undergraduate instruction while enhancing the student learning experience through innovative, research-informed, and experiential teaching methods.

• Teach and contribute to courses in areas such as Media and Society, Digital Media Futures, Communicating with AI, Introduction to Communication, digital culture, platform studies, media theory, and emerging media and technologies.

• Develop new or revised courses that help students understand how digital platforms, algorithms, artificial intelligence, information systems, and emerging technologies shape contemporary communication and social life.

• Connect critical and theoretical perspectives on digital media with students’ professional, creative, and strategic communication practice.

• Contribute more broadly to teaching within the BA in Multimedia Communication according to program needs.
  Active Learning:

• Develop and implement hands-on, student-centered learning approaches, including Team-Based Learning, Project-Based Learning, and Action-Based Learning where appropriate.

• Design learning activities that allow students to investigate contemporary digital phenomena, media systems, platforms, and communication practices through applied cases, research, and critical analysis.
  Student Mentorship:

• Guide and support students in academic growth, undergraduate research, professional development, graduate-study preparation, and industry readiness.

• Mentor students interested in digital media, emerging technologies, platform cultures, media research, and related academic and professional fields.
  Program & Institutional Development:

• Play a leading role in the continued development of the BA in Multimedia Communication as it evolves toward a more distinctive contemporary Media and Communication identity.

• Contribute to the review and development of the Major Core and Open Courses, particularly the integration of digital media, platforms, artificial intelligence, and information environments across the curriculum.

• Collaborate with faculty working in communication strategy, storytelling, media production, professional practice, data, and computational and digital methods.

• Contribute to interdisciplinary collaboration, curriculum development, university service, and external engagement, ensuring VinUniversity’s programs remain innovative and globally relevant.
  KEY SELECTION CRITERIA

• Academic Qualifications: A PhD in Communication, Media Studies, New Media, Digital Culture, Internet Studies, or a closely related field from a reputable university.

• Record of Research Excellence: A strong international record of impactful research and publication appropriate to appointment at Associate Professor level, with evidence of a coherent and active research agenda.

• Subject-Matter Expertise: Demonstrated expertise in new media and digital culture. Areas of particular interest include platform studies, algorithmic media and culture, AI and society, digital cultures and communities, information environments, misinformation and trust, digital publics